Overview
This project was presented to me during a graphic design internship, where I developed a logo mark for myself and additional branding. I went through a series of explorations on ideation and iteration to land a mark representing myself. Through this process, I constructed Ideas, Color Exploration, Color Standards, Business Cards, A Landing Page, and the logos application.
Logo Ideation
At the start of my exploration, I combined one typeface with a shape and a square and created a mask to form different logos. I realized that the selected type did not describe my personality or brand, so I branched out and explored different typefaces, including uppercase letters compared to lowercase. I also moved around the placement of the type with the circular and square shapes. I created a series of 25 logo marks and selected one that best represents me.
Color Exploration
Color Standards
Black and White and Color Identity
Business Card Research
Experimentation
Final Concept
Landing Page Idea
Branding Application
