Overview
This project was given to me through an internship. The goal was to take one logo and redesign it. After reviewing logos from the Charleston, South Carolina Yellow Pages Book from 2022, I redesigned Amp Electric with a modern approach. I took this further and created an identity package. Listed is the current logo alongside the proposed logos, Ideas, Color Standards, Unacceptable Use, Backgrounds, and Patterns, and the logo mark's application.
Current Logo with Advertisement
Ideation and Iteration
Proposed Logo Mark's
Typeface's Chosen
Color Standards
Black and White, One Color, Full Color
Backgrounds and Patterns
Unacceptable Use
Branding Application
